Steven Stevens is a passionate man. Whether Steven is waxing his board with unbridled passion or answering the powder phone in pure ecstasy, everything he does is tied to elements of the Stevens Pass culture and environment. The set was built from pieces of Stevens past and present, from vintage posters and snowboards to a ski bike and a board bag for a bed. At the same time we emphasized the randomness that one might find in a quirky powder hound’s home; his personal style and fashion sense included.
The 2015-16 Steven Stevens campaign was deployed as 15-second video pre-roll and television commercials.