Nike x Hudl

HUDL, a robust app developed to "help coaches and athletes win," is a staple for high school football players. With over 100,000 football teams and millions of players utilizing the app, Nike Football is integrating premium content. Between late November 2015 and January 2016, The Main Idea filmed in Miami, Buffalo, St. Louis, Nashville, and Pittsburgh with NFL players Antonio Brown, Todd Gurley, Ndamukong Suh, and Tyrod Taylor as well as ESPN host Kirk Herbstreit. The 22 delivered videos provide guidance and tips on how to improve as a football player and get noticed by college scouts.

2016
Nike Football: Shuttle Run feat. Todd Gurley

Nike Football: 40 Yard Dash feat. Tyrod Taylor

Nike Football: Vertical Jump feat. Antonio Brown

Client: Nike
Agency: Happily
Production Company: The Main Idea
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Director: Joey Szela
Director of Photography: Galin Foley
Ronin Operator: James Pereira
1st AC: Drew Percival
Key Grip: Ben Burke
Grip: Forest Wharton
Sound: Tim Donsbach
Talent: Todd Gurley
Model: Darnell Kirkwood
Animation: Oxbow Creative

additional work

Sugarloaf: True Blue Anthem
2013
Maple Guild
2016
Venture Snowboards: The Shape Shack
2014
Waylens
2015
Only NY
2016
Lucky Enough: Himay
2015
Never-Never Land: Tom Runcie
2015
VPR Next
2016
Turn The Key
2015
Fact: Alicia Keys
2016
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