Only NY

Only NY is a New York City-based streetwear brand with a crystal clear mission: create quality goods in limited quantities inspired by the city, nature, fishing, skateboarding, graffiti, sports, art and photography. Simply put; there is no brand that embodies the quintessential NYC lifestyle as well as Only NY. During the tail-end of summer 2016, we spent two days working alongside the Only NY team with the goal of creating a brand anthem that would ring true for years to come. With that in mind, we took a deep look at the core elements of the brand, and built production plans around capturing Only’s unique “inner-city outdoors” aesthetic.

2016

Client: Only NY
Production Company: The Main Idea
Director: Joey Szela
Producer: Ben Weigher
Director of Photography: Galin Foley
Skateboard Camp Op/1st AC: Drew Percival
Editor: Joey Szela
Sound Design: Drew Percival
Colorist: Galin Foley

additional work

King of Spring
2016
Maple Guild
2016
VPR Next
2016
Steven Stevens
2015
Nike x Hudl
2016
Venture Snowboards: The Shape Shack
2014
Fact: Alicia Keys
2016
Waylens
2015
Lucky Enough: Himay
2015
Never-Never Land: Tom Runcie
2015
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